The future of search optimization
Generative Engine Optimization (GEO) is an emerging discipline focused on optimizing content for AI-powered search engines and assistants. As more users interact with AI to find information, GEO ensures your content is discoverable, citable, and accurately represented by these systems.
GEO complements SEO rather than replacing it. While traditional SEO focuses on ranking in search results, GEO ensures your content works well with AI systems. The best strategy combines both approaches.
LLMs.txt is a proposed web file at your site root (yoursite.com/llms.txt) that helps AI platforms identify and prioritize your most important content. Unlike robots.txt which controls crawling, LLMs.txt guides AI models to your key pages like product pages, documentation, or blog posts.
Identity Schema refers to Organization, LocalBusiness, or Person structured data that helps AI correctly identify who owns and operates your website. Without it, AI platforms may struggle to attribute content to your brand correctly.
Start by ensuring your content is well-structured, includes accurate structured data, and provides clear, authoritative answers to questions in your domain. Our tool helps identify specific improvements for your site.